Toyota's SUV models are hot for several reasons.

First, Toyota has a long history and strong brand reputation. It's known for reliable and durable vehicles.

Second, the design of Toyota SUVs is often appealing, combining style with functionality. For example, the RAV4 has a modern and sleek look while offering ample space.

Third, Toyota SUVs typically come with advanced safety features, giving drivers and passengers a sense of security.

Fourth, the fuel efficiency of some models is impressive, which is a major concern for many buyers.

Fifth, Toyota provides good after-sales service and a wide network of dealerships, making maintenance and repairs convenient.

To keep Toyota SUVs popular, the company continues to innovate and improve. It invests in research and development to enhance performance, safety, and technology. It also listens to customer feedback to address any issues and meet their evolving needs.

Overall, Toyota's commitment to quality, design, safety, fuel efficiency, and customer service makes its SUV models highly sought-after.